 |
| One of the major accidents that occured during the Easter holidays:source |
The Easter weekend is one of the busiest weekends on our South Africa roads. The Easter weekend is known for its high accident rates due to the fact that everyone is traveling to different places to enjoy their Easter holidays.
There has been a decline in the number of accidents this year; I have to say well done to our minister of transport and the traffic officers who took their interval for hosting such successful campaigns that were implemented during the holidays.
Transport minister Sbu Ndebele announced that the will be authorities paying particular attention to drives fitness, drinking and driving, the use of seat belts and pedestrian safety due to the fact that most accidents are cost by this effects. Objectives of the Easter Road Safety Campaign having identified the Easter holiday as a peculiar challenge to road safety, the enforcement plan considered the following: for more infor
v To reduce critical offence rates that lead to crashes
v To reduce crashes, fatalities and serious injuries
v To inculcate safe road use behaviour and encourage voluntary compliance
v To create heightened awareness of road traffic safety issues
v To increase detection and prosecution of critical road traffic offences
v To harmonise and co-ordinate common operations at all three tiers of service delivery to maximise communications and publicity exposure on enforcement issues
v To improve the image of the enforcement fraternity
From a PR's point of view I think that it was about time for the public relation practitioners of the transport department to do something about the high death rate during the Easter holidays.
Working together as a nation we can achieve many things,however,well done to the minister of transport MR Sbu Ndebele for implementing all the campaigns that were running through out the easter holidays,not forgeting road users for following road laws.
ReplyDeleteI also agree with you that as nations working together we can achieve more and by working together we can decrease the high rates of accident on our roads.
DeleteIt is afterall the job of a public relations practitioner to make sure that the public is well informed through such campaigns, but it is not the public relations practitioner alone, it takes the whole team. I must say that the Department of Sport has done a great job in this campaign because road accidents are one of the leading causes of death.
ReplyDeleteyes indeed the department of transport did a good job by informing the public about this campaigns and hopefully the will be more campaigns implemented to decrease the high rate of accidents on our roads.
Deletewell done to the minister but most important we have to thank our drvers for being respectfull on the roads and making sure they drive sober.
ReplyDeleteDrinking and driving it is one of the major effects that causes accident and this campaign has help to make our drivers aware that they live are more important than a bottle of beer well done to them too.
DeleteA job well done by our Minister, and ofcourse this was also made possible by the drivers themselves by obeying the rules. Campaigns that were done also had an impact on this, meaning they were persuasive enough that drivers took them into account.
ReplyDeleteYes i have to agree with you that this campaign was persuasive enought due to the decrease of the accidents during Easter and thank you to our drivers for making it possible.
Deletei would say the campaigns did a good job in persuading people about road safety procedure and i must say the advertisement on road safety are really perrsuasive because it seems to be taken seriously by the people
ReplyDeletei agree with you that the campaigns this year did really persuade people into taking them seriously.
Deleteit was long over due that they do something about,i mean we cannot afford to have people not behaving in a correct manner when they are on the roads. but i believe that it does not have to end here because people can lose focus...more work needs to be done. for me this is the 1st step. the most important thing is that people remember the codes and ethics of roads
ReplyDeleteThe are more campaigns that are planned by the the transport department and hopefullly they will help people to remember the codes and ethics of the road.
ReplyDelete