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| A putco bus that crashed into a house |
A crisis is an unplanned event that can take place in any organisation unexpected. Crisis management is one of the essential components of the public relation practitioner and in practice must be used as comprehensive and meticulous as possible.
The benefits of a good public relations practitioner and crisis management can literally save lives, save money and save organisation from devastation any organisation should be prepared to face any crisis that takes place in an organisation.
On March, 28 2012 a Putco bus crashed into the bedroom of Motswiri 44 and his girlfriend Mathabiso Kamandi 33 at Soweto in Dobsenville killing two people, thirty six injured and four seriously injured. The bus driver apparently lost control of the bus. The Putco marketing team did a good job by dealing with the matter as soon as possible by offering to rebuild the houses that were damaged by the bus. Most company fail to manage crisises due to the fact that they donot know how to handle a crisis. Even thou the company cannot bring back the lives that were lost at the scene but the organisation managed to protect its image.
There are ten factors that each and every organisation needs to be considered when dealing with a crisis.for more infor
v Strong leadership
v Swift decision making
v Prompt effective action on behalf of any people affected
v Proactive action to mitigate any environmental impact
v Clear, proactive and continuous communication
v Robust crisis plans with clear roles
v Ensure your crisis management team regularly trains and rehearses together
v Good spokesperson
v Effective spokesperson
v Do not be afraid to say sorry
I hope that most organisations will learned how to deal with a crisis by considering the ten factors of dealing with a crisis.
theory in very important in the study of pr because we need to apply them in our organisation
ReplyDeletemost people donot understant why theory is important because when the is a crisis you know how to handle it by refering to theory.
Deleteyes crisis is something that is not planned but happens unexpectadly and as much as it is hard we as PRPs are the people who should come up with crisis management plans and make sure that even in this tough times we sustain an organisations good image.
ReplyDeleteyes it is true as a public relations practitioners we need to be prepared for a crisis all the time because the companies image depends on our crisis mangement skills.
Deletedineo i think that its companies such as putco who really undermine the practise of public relations and i am wondering if they have a public relations practitioner to deal with the mess they are into currently.
ReplyDeleteI have to disagree with you because putco handled this situation very well.
ReplyDeleteAccidents do happen and I think putco handled the situation very well
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DeletePutco busses have a really bad reputation when it comes to accidents, now this is very bad for the image of putco. In order for their image to be restored they either need a very serious miracle or a very good PRP who will be able to do the company justice.
ReplyDeleteI agree with you Putco buses have a bad reputation when it comes to accidents but the realy fact is that this time thye handled it very well.
ReplyDeleteDealing with a public relations crisis is one thing but controlling the people's views is another, companies really need to work on their ways of dealing with such situations...Putco definately tried its'best to do so.
ReplyDeleteI agree with you Vinny, putco has something about them that is undermining our profession (PR) and for they sake they better have a PR practitioner.
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