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Professionalism is very important in every organisation especially in terms of behaviour. Taxi drivers are well known as reckless drivers who do not respect the rules of the road and the rights of other road users.
Even though taxis might be an informal industry I belief that they need public relation practitioner skills with the regards to the recent events that involves taxi drivers. On March 7, 2012 a pedestrian was knocked off by a taxi and then he was beaten by the taxi driver for no reason and on the March 12, 2012 a motorist was also beaten by a taxi driver because the driver did not stop when the taxi driver asked him to stop. What I want to know is that what has happened to the right of pedestrians and other road users.
Skills that public relations practitioners can help taxis drivers with is to.
v Help to develop their communication skills.
v Help them to build and maintain relationships with their consumers and other road uses.
v Help to create a better image of their organisation.
There is campaign that has been started to initiative striving to enhance road safety by addressing rewarding road safety amongst our minibus taxi driver, which the brand house number one taxi driver campaign which started in 2004
The brand house number one taxi driver campaigns objectives is to. (for more infro)
v To motivate drivers not only to respect their passengers, but to respect the rights of pedestrians as well as other road uses.
v This campaign is also aimed at providing the image of the taxi industry by prioritising the training of advanced in driving skills as well as customer care.
v The brand house initiative posed opportunity for partnership between business and private sector to invest in the taxi industry and help to develop skills.
There are campaigns that are there trying to help with creating a better image for taxi drives but they are not doing enough and I think that they should give public relations practitioners a chance to deal with this issue
Yes, the behaviour of taxi drivers towards passengers and other road users is just getting worse and worse. They need a change of attitude.
ReplyDeleteyes i agree with you,they behaviour is getting worse day by day. The problem is that they are not taking compaigns like the the brand house compaign seriously, which will help them change their attidue that is the reason why i think that they need public relation practioners to help the change their attidue.
ReplyDeleteTaxi drivers in this country are not perceived in a "professional" manner as in other countries because the service industry has not been painted as a professional one. I personally hate taxis, for the uncomfortably long ride, the rudeness, and lack of road worthiness of a taxi. Also in South Africa we have group taxis which makes the taxi driver's job harder as he has to deal with different people everyday.
ReplyDeleteThese campaigns need to come in numbers because one campaign won't handle such an industry.
ReplyDeleteJanine has a point the state should take a taxi industry as a professional working environment, thats why this drivers play dirty in our national road because they're ignored
ReplyDeleteI seecond you that taxi drivers really need to cahnge their behaviour, therefore each and every taxi association should have their own prp. it of disgrace how they really are treating people on the road.
ReplyDeleteHow are taxes in our country going to make it with the government looking to make money as well, with thing like the Rea vaya. How will it be a successfully association if the government does not take it into consideration. Until the government takes the taxi association seriously the will be no change
ReplyDelete