A putco bus that crashed into a house |
A crisis is an unplanned event that can take place in any organisation unexpected. Crisis management is one of the essential components of the public relation practitioner and in practice must be used as comprehensive and meticulous as possible.
The benefits of a good public relations practitioner and crisis management can literally save lives, save money and save organisation from devastation any organisation should be prepared to face any crisis that takes place in an organisation.
On March, 28 2012 a Putco bus crashed into the bedroom of Motswiri 44 and his girlfriend Mathabiso Kamandi 33 at Soweto in Dobsenville killing two people, thirty six injured and four seriously injured. The bus driver apparently lost control of the bus. The Putco marketing team did a good job by dealing with the matter as soon as possible by offering to rebuild the houses that were damaged by the bus. Most company fail to manage crisises due to the fact that they donot know how to handle a crisis. Even thou the company cannot bring back the lives that were lost at the scene but the organisation managed to protect its image.
There are ten factors that each and every organisation needs to be considered when dealing with a crisis.for more infor
v Strong leadership
v Swift decision making
v Prompt effective action on behalf of any people affected
v Proactive action to mitigate any environmental impact
v Clear, proactive and continuous communication
v Robust crisis plans with clear roles
v Ensure your crisis management team regularly trains and rehearses together
v Good spokesperson
v Effective spokesperson
v Do not be afraid to say sorry
I hope that most organisations will learned how to deal with a crisis by considering the ten factors of dealing with a crisis.